SEO Promotion and Google Ads Setup for PASIVKA

Project link: https://pasivka.com.ua
Start of cooperation: April 2021

CLIENT'S NEED

ми працювали з
PASIVKA

PASIVKA is a leading company in the networking components market. Through cooperation with leading global and Ukrainian manufacturers, the company provides customers with high-quality and reliable networking equipment at competitive prices.

we were asked to do

THE TASK

Conduct an audit of the existing website and provide recommendations for improving its optimization, search rankings, and conversions. Analyze the backlink profile and optimize the advertising account for Shopping and PPC campaigns.

скульптура давньої греції філософ дизайн Destra

We conducted a comprehensive website and analytics audit, identified suspicious traffic, analyzed its sources, and provided recommendations.

We analyzed the blog from a UI/UX perspective, collected a semantic keyword core, and developed the website structure based on the research.

Prepared recommendations for the blog pages and created a detailed brief for the copywriter. Added relevant queries to Topvisor for position tracking.

Created categories and SEO filters based on the semantic core, reorganized sections, and added meta tags.

сторінка в фейсбук Алекса Ліссітси дизайн Destra

Audited and optimized the Google Ads account for Shopping and PPC campaigns.

Analyzed the backlink profile and disavowed low-quality referring domains.

What we did
for PASIVKA

client received

AS A RESULT

A detailed website audit with recommendations and a semantic keyword core. A backlink promotion strategy. An optimized advertising account for contextual advertising, including Google Shopping campaigns.