Email campaigns are often associated with "pushing" unnecessary things, like "Hurry up and buy our product at a discount." This is a common and vivid example of amateur marketing. Conversion rates increase only with email campaigns that feature a well-thought-out sequence, eye-catching visual content, and engaging texts. A key rule in email marketing is to combine valuable content with personalized sales offers. In effective email campaigns, customers receive information they can apply in real life.
A bank's blog can share insights on profitable investments, while a car dealership's email campaign can highlight the fuel efficiency of a vehicle. The client should feel cared for and receive a dose of attention regularly. In this case, occasional commercial offers will appear as additional concern for the client, not as "pushing" products.
A clear email sequence, tracking customer behavior, and testing sales strategies for different audiences is a long and meticulous process that is guaranteed to pay off with increased profits.
Free audience expansion by 25% through organic recommendations from subscribers. Don't read emails from newsletters? That doesn't mean your target audience doesn't.