The process of setting up contextual advertising involves several stages: preparation, launch, analysis, and optimization. First and foremost, a specialist thoroughly studies the niche, target audience, and main competitors. An action plan is developed, taking into account competitors' weaknesses and the pain points of all audience segments. The client's ads will only be shown to users who are genuinely interested in the specific product.
Once the ad campaign is launched, it's crucial to monitor its performance for each campaign and carefully adjust the advertising strategy. The results obtained through analytics tools allow for informed decisions about future actions: setting new goals, filtering out non-converting queries, setting up dynamic remarketing, and, most importantly, constantly seeking ways to reduce customer acquisition costs.
With a well-executed strategy, every dollar spent on advertising generates $3-7 in the form of site inquiries and transactions. The longer the advertising campaign runs, the lower the cost per customer acquisition becomes.