Promotion consists of several stages. First, a specialist gathers all the necessary data about the resource they will be working with. Based on current rankings, services, and products, a promotion strategy is created. Then, technical flaws and coding errors are identified—these can slow down the site's loading speed.
Next, experts carry out on-site optimization—enhancing all aspects of the resource, from its structure to the URLs of individual pages. The final stage is off-site optimization, where the focus shifts to the site's reputation. This mainly involves building a backlink profile from other platforms and generating organic traffic.