Website Development and Marketing Strategy for HAIR CP

CLIENT'S NEED

Project link: https://haircp.com.ua
Start of cooperation: September 2018

The company sells professional cosmetics from global brands based on natural ingredients.

we worked with
HAIR PROF

we were asked to do

THE TASK

Conduct a comprehensive website audit, identify all SEO weaknesses and errors, develop a marketing strategy, strengthen the website’s reputation and improve its positions in search results.

a website for hair care products and accessories

We conducted a comprehensive SEO and Usability audit of the existing OpenCart website. We identified incorrect SEO settings and limitations of the template’s functionality.

We migrated the website to InSales, a platform optimized for online stores. We collected a semantic core and, based on it, developed an intuitive and user-friendly website structure that allows users to quickly find the products they need.

We prepared the website for migration by creating a redirect map to prevent traffic losses and used semantic analysis to determine which areas should be prioritized.

We migrated the website, filled in all meta tags for categories, and optimized the images. We configured the website and optimized the homepage by writing and publishing SEO content.

We developed a new website design concept in line with the client’s brand identity and color palette. We implemented all necessary SEO settings and integrations with Google Analytics and Google Search Console.

We analyzed the articles that generated traffic. We prepared briefs for the copywriter to improve them and gradually updated them on the website in a modern style.

We created the Ukrainian version of the website, translated all content, and published it on the site. We updated all articles to a modern format and expanded their semantic coverage.

We continue working on Usability and improving articles that did not generate traffic, constantly expanding the semantic coverage and creating SEO filters.

We added contact forms to the website to collect customer data. We integrated and configured the website with an email marketing service and launched product advertising.

What we did for HAIR PROF

client gained

AS A RESULT

Orders increased by 52%. Sales revenue increased by 86%. Average order value increased by 22%. The website reached the TOP 3 for 40+ search queries and the TOP 10 for 150+ queries, many of which were high-frequency search terms.