Website Development and Marketing Strategy for the ONLINE PROGRAMMING WORKSHOP

CLIENT'S NEED

Project link: https://artem-koltunov.com
Start of cooperation: July 2020

Online programming courses for children by Artem Koltunov, a certified software developer.

we worked with
online programming workshop

we were asked to do

THE TASK

Create a website that is appealing to both children and parents, with a convenient menu and easy navigation through courses, workshops, and other products. Develop a sales funnel for courses and workshops and automate it to optimize operations. Implement comprehensive email marketing and SMM promotion.

скульптура давньої греції філософ дизайн Destra

We conducted a detailed analysis based on a test landing page for one of the products. We developed and implemented a user-friendly website structure and created a design concept appealing to both children and adults.

After the successful launch of the website, we expanded it with several additional pages. We developed and configured an email newsletter and created content for a series of engaging emails and messages.

We integrated the website with all the necessary email marketing services and customer acquisition platforms, including SendPulse and Wepster. We provided ongoing project support and implemented client-requested changes throughout the entire period of cooperation.

We prepared creative materials and advertising copy to promote the course on social media. We configured and launched advertising campaigns and analyzed and optimized them throughout their duration.

We handled the preparation and launch of all advertising campaigns for webinars and online workshops organized by the programming workshop. Each launch was analyzed in detail to optimize subsequent advertising campaigns.