Website and Design Development for AGROKEBETY

CLIENT'S NEED

Projects link: https://agrokebety.com
Start of cooperation: December 2018

AGROKEBETY is a master's program based at the Faculty of Agricultural Management of the National University of Life and Environmental Sciences of Ukraine (NULES). It is a professional training program designed to prepare specialists with a broad range of skills who study the fundamentals of agricultural technologies and learn to effectively use management tools and manage business processes.

we worked with
AGROKEBETY

грецька скульптура філософ дизайн Destra

we were asked to do

THE TASK

Create a logo and brand book, develop a communication strategy and PR event plan, create a website for participant registration, manage social media, set up targeted advertising on social media and Google, promote the YouTube channel, and create presentations for meetings with the project's partner companies and mentors.

When creating the logo, we chose the trendy purple color as the foundation. More than 30 logo concepts were developed, from which the Supervisory Board members selected one that became the project's signature visual identity.

Since the website was expected to be updated regularly, we chose the Tilda platform. We implemented basic SEO settings. We did not purchase backlinks, as the project has many partners and the number of external links grows organically.

To attract traffic to the website, we set up advertising campaigns on YouTube, Facebook, Instagram, and Google. To generate registration forms, we launched more than 50 advertising campaigns targeting fourth- and fifth-year students, as well as students of agricultural and other universities.

The communication message "AGRO FOR EVERYONE" was used as the foundation, since the project is open to bachelor's and master's degree holders from any university — whether they are geographers, mathematicians, linguists, etc.

To increase awareness of the project among the target audience, we published relevant articles and posts in student and youth online media, as well as on news portals.

It turned out that 33.2% of those registered for the program were people aged 30+. Although we initially expected greater activity from senior university students, we launched several additional advertising campaigns specifically targeting this audience.

agrokebety website learning platform design destra

Another tool used to communicate with the target audience was a triggered email campaign that accompanied registered participants throughout the entire admissions process.

To increase brand awareness, we produced promotional merchandise that was distributed among senior university students during presentations of the program in several major cities across the country.

What we did for AGROKEBETY

client received

AS A RESULT

A fully modern and optimized website, active social media channels filled with up-to-date content, and a large number of applications from various communication channels. As of 2021, recruitment for the third group was already underway.