Launch and promotion of a private massage studio in Valencia from scratch

CLIENT NEEDS

Project link: https://www.instagram.com/masaje.alex.vlc
Start of cooperation: November 2024

горы и небо в треугольнике дизайн Destra

горная гряда на фоне круга дизайн Destra

An experienced massage therapist who relocated from Poland to Spain (Valencia) approached Destra.link with the goal of building a steady flow of clients from scratch in a new country and developing a base of loyal clients for long-term wellness programs.

we worked with
masaje.alex.vlc

древнегреческий философ статуя дизайн Destra

Project Challenges

TASK

Starting with no local brand awareness or client base in Valencia.
Language barrier and the need to test different language segments.
Lack of photo and video content for advertising campaigns and social media.

Launched Meta Ads campaigns (Facebook & Instagram) in two languages: Russian and Spanish.
Hypothesis adjustments:

The initial focus on the Russian-speaking audience showed limited potential and lower return on investment after several weeks. Campaigns targeting the Russian-speaking segment were discontinued, and the entire focus shifted to Spanish-speaking residents of Valencia.
Facebook showed a higher cost per lead compared to Instagram, so Facebook placements were disabled and 100% of the advertising budget was concentrated on Instagram.

Created and fully optimized the Google Business Profile.
Added a structured list of services with detailed descriptions and relevant search keywords in Spanish.
Prepared the profile to collect its first reviews and quickly gain visibility in local search results.
Designed and placed QR code signs directly in the massage studio, allowing clients to quickly scan the code and access the Google Maps review page.

Organized and conducted a series of photo and video shoots showcasing the work process, massage techniques, and the atmosphere of the studio.
Conducted an artistic photo and video shoot in the soft light of the rising sun. The first morning rays, sea breeze, sound of the waves, and visual harmony helped convey the philosophy of relaxation, body balance, and recovery, creating a distinctive and premium image for the massage therapist.
One of the key elements of the content strategy was regularly recording genuine client testimonials immediately after their sessions. Clients shared their fresh emotions, feelings of lightness in the body, and real improvements in their well-being. This helped reduce the trust barrier toward a new specialist in the city and significantly increased the effectiveness of advertising campaigns.
Created an Instagram profile and established regular posting in Spanish, including expert Reels, aesthetic Stories, and informative posts.
Used the produced content both to build a visually consistent Instagram feed and as creatives for paid advertising.

Developed course packages: “5+1” and “10+2” (clients receive additional sessions as a bonus when purchasing a course).
The package-based approach helped improve client retention and increase the average order value by attracting clients committed to a longer-term wellness journey.

Developed a clean, minimalist logo for the private practice.
Selected a color palette and visual style that emphasize an atmosphere of calm, aesthetics, and wellness.

2. Local Presence (Google Maps) and Review Collection

5. Targeted Advertising and Funnel Optimization

4. Offer and Package Development

3. Content Creation and Instagram Profile Setup

Branding and Visual Identity

What Was Done

THE CLIENT RECEIVED

AS A RESULT

Полностью упакованный локальный бренд: активная точка на Google Maps и живой профиль Instagram на испанском языке.
Сформирован пул постоянных клиентов за счет продажи абонементов «5+1» и «10+2».
Снижена стоимость привлечения заявки за счет отключения неэффективных плейсментов и точной концентрации на испаноязычной аудитории Instagram.