How to get a Google Maps review link

Do you think that only paid promotion methods are left? Want customers to find you without spending money on advertising? Whether you run a restaurant, a travel agency, or an online store, you can get ahead of your competitors by listing your business on Google Maps and other platforms that support local search.

Google Maps reviews are a great way to quickly get up-to-date feedback from customers about a business and the quality of its services. Customers can share their experiences at places they have visited. Since all comments are publicly available, they also serve as recommendations for other users.

Reviews cannot be posted anonymously. When you share your experience with a business, other people can see:

• your name;
• reviews you have previously posted;
• photos you have added.

Looking at the trends of the past three years, it is clear that the role of local search was only expected to grow in 2022. Internet users were increasingly searching for products and services in their own cities and often using smartphones as a guide.

Google My Business not only provides information about businesses in specific areas, but also offers users options based on their location. How does it work? For example, for a search such as «sushi in Kharkiv» instead of showing information about the entire city, Google may suggest nearby places that serve sushi. This means that if your business targets customers in the surrounding area, you should pay particular attention to local SEO.

Google My Business tools can help local businesses — showrooms, restaurants, beauty salons, and others — attract new customers with ease.

Local search is an important tool for promoting businesses that serve a specific geographic area online. According to Google’s official documentation, local search results are based on an algorithm that takes the following factors into account:

• Distance. This refers to the distance between your business and the location specified in the search query or the user’s current location.
• Business prominence. This indicates how well-known and trusted a business is. How is it determined? For example, for a store, this may include the number of visitors. If it is a small local business with relatively few visitors, Google may consider it less prominent. Mentions and reviews also play a role. The more of them you have, the higher your prominence may be.
• Relevance. A business website should have well-structured, relevant content. Otherwise, even a well-known company may have low relevance for a particular search. Factors that influence relevance include content, page optimization, mentions (including the physical address), business category, company name, and ratings.

Unfortunately, not all modern businesses fully understand the importance of tools such as Google Maps and Google reviews, so they fail to add their businesses to the platform.

Adding your business to Google Maps increases its visibility for local search queries. As a result, people are more likely to find your business, which can increase conversions and ultimately boost revenue. If your business isn’t on the map, it becomes harder for potential customers to discover it, leading to lower conversions and, consequently, lower revenue.

By adding your business information to Google Maps, you make it possible for anyone to find your business on the map and share their experience of using your services or products.

Today, it is a powerful global tool, which means you simply cannot afford to ignore your business’s rating there.

Google Maps can help you attract new customers without significant advertising costs. Regardless of your industry, you should add your business to the map, complete your profile, and pay attention to reviews.
Reviews from “Local Guides” are considered particularly valuable because they tend to inspire greater trust and are often displayed prominently. Why? These are reviews from users who have personally visited the business. Reviews accompanied by photos and posted from the actual location can also carry more weight.

How can you influence the number of reviews? Let’s look at two main situations.

1. When talking to customers in person, you have one simple option — ask. But do it naturally and make the process as easy as possible for the customer. A flyer or business card with a QR code leading directly to the review form can be a great solution. What can a café do? You could offer a discount on the bill or a complimentary dish in exchange for leaving a review right away.
2. When a customer has visited your website, send an email to your existing contact list asking them to share their experience with your business. The email should contain a direct link where they can leave a review. You can also call your most loyal customers and ask them to share their opinion. In return, you could offer a discount on future purchases.

Why should you create a direct link and QR code? To make it as easy as possible for customers to leave a positive review and ensure the process takes as little time as possible.

How to create a direct, short link to your reviews:

1. On your laptop, go to Google Business Profile.
2. Select the relevant business location.
3. In the menu, choose “Home”
4. Copy the URL from “Get more reviews”
5. Share the URL.

On a smartphone:

1. Open the Google app.
2. Enter your business name.
3. Tap “Reviews”
4. Then tap “Share”
5. Copy the URL.
6. Share the URL.

How to create a QR code linking to your reviews:

1. You can create one using the QR Code Generator extension for Google Sheets.
2. The code is generated directly from a Google spreadsheet.
3. Paste the URL into a spreadsheet cell.
4. Select the cell.
5. Launch the extension.
6. Choose the code size (Size).
7. Select “Save as PNG”
8. Click “GENERATE”
9. The file will be saved in Google Docs or as a PNG file on Google Drive.

QR codes are particularly convenient for retail stores. For example, a cosmetics store could offer customers a small gift, such as a product sample, in exchange for leaving a review. The customer scans the QR code with their smartphone, writes a review, and shows it to the salesperson in exchange for the gift.
This simple “promotion” can help a store collect more quality reviews written directly at the business location — and having photos included would be even better.

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