Design Development and Comprehensive Promotion for SVITYAZ

CLIENT'S NEED

Project link: https://svityaz-resort.com.ua
Start of cooperation: January 2020

A resort and hotel complex located in the very center of Truskavets, next to the resort park and the central mineral water pump room. The complex also includes a swimming pool, a health and wellness center, and SPA facilities.

we worked with
svityaz

we were asked to do

THE TASK

Conduct an SEO audit of the website and develop an SEO promotion strategy, create a corporate style for social media and advertising creatives, set up Google and Facebook advertising, and produce video content.

We conducted an SEO audit of the existing website and developed a search engine promotion strategy.

Based on the target customer profiles and the specific features of the hotel and restaurant complex, we selected different audience segments for Facebook advertising.

We tracked advantageous flights from Belarus and Azerbaijan to Lviv and set up advertising campaigns on Facebook and Instagram targeting residents of these countries, which increased the number of hotel guests.

We tested different combinations of creatives and targeting settings. Based on the test results, we launched the main advertising campaigns.

We filmed video tours of the hotel rooms and treatment procedures for Instagram. We launched Google Ads campaigns and continue to analyze and optimize them.

What we did for SVITYAZ

client received

AS A RESULT

An SEO audit and website promotion strategy. A corporate visual style for social media and advertising creatives in accordance with the brand book. Twice as many hotel guests thanks to advertising on Google, Facebook, and Instagram. Dynamic videos showcasing the hotel rooms and treatment procedures.